Willy Guhl

Swiss designer Willy Guhl remains a key figure in modern design history. Known for his innovative use of industrial materials and minimalist forms, Guhl’s work has influenced generations of furniture makers. He believed in design that served function without excess, with a focus on durability, affordability and modern living.

A pioneer of industrial materials in furniture

Guhl was among the first to experiment with fiber-reinforced cement in furniture. His long-standing collaboration with Eternit led to the creation of iconic outdoor pieces that were both weather-resistant and sculptural. His designs, including the Loop Chair and Spindle Planter, reflect his architectural approach and interest in the potential of new materials.

Design for a post-war world

Guhl’s design philosophy was shaped by the post-war need for efficient, affordable housing and furnishings. As a teacher at Zurich’s School of Applied Arts, he guided students to experiment with form, structure and material innovation. This period saw the creation of pieces that merged modern technology with elegant simplicity.

The Loop Chair and its continued relevance

The 1954 Loop Chair for Eternit became Guhl’s most recognized design. Made from a single sheet of fiber cement, it exemplified his ideal of maximum impact with minimum effort. Though production halted in the 1980s due to asbestos concerns, a revised version was introduced in 1998, using safe materials. The chair continues to be seen as a key work of modern outdoor furniture design.

Willy Guhl collection

The Willy Guhl collection at Bazaa brings together some of the designer’s most important works. Each piece reflects Guhl’s commitment to material intelligence, structural clarity and refined minimalism. Whether used in interiors or outdoor spaces, his furniture remains relevant for those seeking thoughtful, enduring design.